About Jo...

Jo Malone CBE is a fragrance designer known for revolutionizing the way we experience scent.

After founding Jo Malone London - a brand that gained cult status around the world - Jo sold the business to Estée Lauder Companies and remained Creative Director until she stepped away in 2006.

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A message from Jo

Five years after leaving my first global brand, I found myself in what felt like limbo. I haven’t been able to create fragrance, something that has always been at the core of who I was. The question loomed:

Could I do it again? 

The fragrance industry had evolved, demanding innovation and authenticity. Did I still have something new to offer? Could I reimagine myself, not just as the person who built a beloved brand, but as Jo Version 2.0 - someone ready to break the rules all over again? It wasn’t easy, I really struggled. Inspiration just wouldn’t come.

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I started doubting myself and experiencing waves of anxiety. But then, on a quiet day in Parrot Cay, a stingray glided beside me along the shore, mirroring my steps. In that serene moment, I felt the spark again. That was the day Pomelo was born—not just a fragrance but a reconnection to creativity, joy, and purpose.

From there, the ideas flowed. But I knew I didn’t want to just create fragrances as before.  This time it had to be different.  This time I had to completely reinvent myself, the experience and the product. I wanted every creation to tell a story, to surprise, to challenge expectations. Fragrance Tapas™ was inspired by small plates at a Tapas Bar in Harrods, offering scent in layers, just like flavours on a plate. The Layered Candle captured my love of blending fragrances, while the Fragrance Paintbrush™ was a tribute to my artist father.

We then introduced the Shot Candle™, inviting you to be the creator and later, the Hand Sanitiser & Lotion Duo, born out of the challenges we all faced during Covid. Every step of this journey required boldness, introspection, and unwavering determination to deliver something meaningful and innovative.

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Jo Loves isn’t just another fragrance brand, it’s a celebration of creativity, connection, and the power of transformation. It’s a testament to the belief that something truly different is always possible.

Welcome to Jo 2.0.
Welcome to Jo Loves.

Free Standard Delivery

Enjoy complimentary delivery on UK orders over £70

Welcome Gift

Receive A Fragrance 10ml with your first order when you spend £80

Complimentary Samples

Receive two complimentary samples with every purchase*

Easy Returns

Enjoy hassle-free returns with our easy return policy