Jo has been described as an 'English scent maverick' and the woman responsible for creating some of the worlds most loved fragrances.
Originally a facial therapist, Jo fell in love with fragrance while working from her discreet skin care clinic which she set up from her London home.
From these artisan beginnings Jo launched her first brand, Jo Malone London, which gained cult status around the world. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006.
Inspired By Memories
Jo's passion for fragrance never ceased and when the time was right she began working on a secret project behind the scenes.
After much anticipation, Jo revealed that project to be Jo Loves - an innovative new scent, bath, body and candle collection inspired by the memories and moments in life that she loves.
The ingredients I believe every entrepreneur needs to succeed are passion, resilience and creativity
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