
3 min read
February 20, 2025



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3 min read
February 20, 2025
''I love painting with fragrance, it brings out the Scent Artist in you. Think of your body as the canvas and sweep the gel from head to toe; across your neck, up and down your arms and body, then line the backs of your legs.''
Jo first started using a paintbrush as part of the Fragrance Tapas experience in our Flagship Store in London and the reaction made her wonder, could she paint people with fragrance, and could she change the way people applied scent? It was a crazy idea, but something caught her imagination and so, the journey began.
Dozens of formulations and countless trials followed, until finally everything came together in 2017; from the newly formulated gel cologne, which holds the fragrance and dries in seconds, to the travel size brush that can go everywhere with you.
A Fragrance Paintbrush™ is available in: Pomelo, White Rose & Lemon Leaves, Jo by Jo Loves, Pink Vetiver, Orange Butterflies, No. 42 The Flower Shop, Green Orange & Coriander, Cobalt Patchouli & Cedar, Amber, Lime & Bergamot, Rose Petal 25, Ebony & Cassis, Golden Gardenia and Red Truffle 21.
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