Consciously Jo
We're on a mission to make scent as kind to the planet as it is to your senses. From recyclable packaging to clever refill systems, here's how we're keeping Jo Loves circular – and how you can join in.
Opt Out of Gift Wrap
Skip the wrap on your everyday orders to cut down on materials.
Your Jo Loves arrives in fully recyclable cardboard boxes, cushioned with biodegradable chips for safe delivery.
Perfect for you, pristine for the planet.
Still gifting? Choose our elegant gift box option at checkout.
Made in the UK
Every Jo Loves creation is crafted with love right here in Britain.
From fragrance labs to candle pouring – local hands, global joy.
All our products are vegan, except our shampoo, conditioner and White Rose & Lemon Leaves luxury candles (which use a touch of beeswax).
100% cruelty-free: we never test on animals, and we never will.
Reusability That Sparks Joy
Next Generation Fragrance Paintbrush™
Our slimmer, silver redesign is built to last. Pop in a Refill Set (3x7ml fragrance gel cartridges) when you're running low – no need to replace the whole brush.
Twist, refill, paint on the magic again and again.
Fragrance Diffusers
Top up with our Fragrance Oil Refills for endless scent. Or get creative: transform the glass into a vase, pencil holder or mini terrarium.
One diffuser, infinite possibilities.
Candle Jars – Endless Second Lives
Once your candle is enjoyed to the last flicker, clean the glass and give it new purpose: a jewellery dish for your bedside, a tealight holder for cosy evenings, a planter for succulents, or even a brush holder for your Paintbrushes.
Recycling Made Simple
Outer Boxes & Sleeves
Fully recyclable paper/cardboard
Flatten and drop in your paper bin.
Online Order Chips
100% biodegradable
Compost or general waste.
Glass Bottles & Candle Jars
Rinse clean, recycle with glass
Reuse first as storage or decor!
Body Crème, Bath Cologne Jars
Rinse glass jars
Perfect for cotton pads post-use.
Hand Wash, Shower Gel, Body Lotion Bottles
Household plastic (recycling #7)
Check base symbol for your bin.
Candle Lids
Reusable metal/plastic
Lid for trinkets, then recycle.
Ribbon
Transitioning to 100% ocean-recycled plastic
Snip and recycle as plastic.