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The Jo Loves Circle

Consciously Jo

We're on a mission to make scent as kind to the planet as it is to your senses. From recyclable packaging to clever refill systems, here's how we're keeping Jo Loves circular – and how you can join in.

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Opt Out of Gift Wrap

Skip the wrap on your everyday orders to cut down on materials.


Your Jo Loves arrives in fully recyclable cardboard boxes, cushioned with biodegradable chips for safe delivery.


Perfect for you, pristine for the planet.

Still gifting? Choose our elegant gift box option at checkout.

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Made in the UK

Every Jo Loves creation is crafted with love right here in Britain.


From fragrance labs to candle pouring – local hands, global joy.

Vegan & Cruelty Free

All our products are vegan, except our shampoo, conditioner and White Rose & Lemon Leaves luxury candles (which use a touch of beeswax).
100% cruelty-free: we never test on animals, and we never will.

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Reusability That Sparks Joy

Next Generation Fragrance Paintbrush™


Our slimmer, silver redesign is built to last. Pop in a Refill Set (3x7ml fragrance gel cartridges) when you're running low – no need to replace the whole brush.
Twist, refill, paint on the magic again and again.

Fragrance Diffusers


Top up with our Fragrance Oil Refills for endless scent. Or get creative: transform the glass into a vase, pencil holder or mini terrarium.
One diffuser, infinite possibilities.

Candle Jars – Endless Second Lives


Once your candle is enjoyed to the last flicker, clean the glass and give it new purpose: a jewellery dish for your bedside, a tealight holder for cosy evenings, a planter for succulents, or even a brush holder for your Paintbrushes.

Recycling Made Simple

Outer Boxes & Sleeves

Fully recyclable paper/cardboard
Flatten and drop in your paper bin.

Online Order Chips

100% biodegradable
Compost or general waste.

Glass Bottles & Candle Jars

Rinse clean, recycle with glass
Reuse first as storage or decor!

Body Crème, Bath Cologne Jars

Rinse glass jars
Perfect for cotton pads post-use.

Hand Wash, Shower Gel, Body Lotion Bottles

Household plastic (recycling #7)
Check base symbol for your bin.

Candle Lids

Reusable metal/plastic
Lid for trinkets, then recycle.

Ribbon

Transitioning to 100% ocean-recycled plastic
Snip and recycle as plastic.

Free Standard Delivery

Enjoy complimentary delivery on UK orders over £70

Sign up to our newsletter to receive a free gift on your first order over £80

Complimentary Samples

Receive two complimentary samples with every purchase*

Easy Returns

Enjoy hassle-free returns with our easy return policy